Rooted in the red earth of South Africa, Herbert Farms grows more than fruit — we grow legacies, nourish communities, and build the future of African agriculture.
Export Destinations
1 +Local Farmers Empowered
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Rooted in the Land. Growing with Purpose.
Welcome to Herbert Farms, where the soil tells stories and every pineapple carries a piece of our passion. Nestled in the lush agricultural heartlands of South Africa, we are more than just a pineapple farm — we are a legacy in motion, built on generations of agricultural wisdom, innovation, and deep respect for nature.
What began as a humble family operation has blossomed into a premier fruit production enterprise, known for premium-grade pineapples, ethical farming practices, and a bold vision to empower communities. At Herbert Farms, we blend time-honored traditions with modern techniques to grow fruits that are not only delicious and export-ready, but also cultivated with integrity.
Our Mission
Herbert Farms mission is to nourish lives and land by growing world-class pineapples with care, commitment, and community at the core of it heart.
Our Vision
To be Africa’s leading pineapple producer — rooted in sustainability, driven by excellence, and recognized globally for our social and environmental impact.
Our Growth Story
🌟 Growing With Purpose
At Herbert Farms, every seed planted represents progress — not just for us, but for the communities we serve. Here’s how far we’ve come and where we’re heading.
Community & Culture
Farming is a family affair — and our community is everything.
Our History
👨🏾🌾 A Legacy of Growth
From our founders’ first planted field to our present-day operations spanning 250+ acres, Herbert Farms has grown organically — through sweat, faith, and a love for good food. Our produce now travels across borders, feeding families and fueling industries from Cape Town to Cairo, and beyond.
We work hand-in-hand with over 100 outgrower farmers, provide stable jobs, and contribute to the local economy through training, mentorship, and fair trade. Our story is a living one — constantly evolving but always grounded in our core: People. Pineapples. Purpose.
We Are Dedicated Farmers!
At Herbert Farms, farming isn’t just work — it’s a way of life. Every pineapple we grow is the result of careful planning, hard labor, and generations of experience passed down through the soil.Our team rises with the sun and works through storms, with a shared mission
Explore Our Farm Tours
There’s nothing quite like walking the rows of golden pineapples, feeling the red earth beneath your feet, and experiencing the life and energy of our fields. Our guided farm tours offer a unique behind-the-scenes look at how Herbert Farms runs from soil to shipping.
Farm Address
Contact Us
Working Hours
Sat: 9.00am - 17.00pm Holidays: Closes
Contact Us Today!
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